Welcome to the third instalment of Matchmaking March, our blog series where we pair NHS challenges with the perfect SPARK TSL solution. This week, we’re looking at how hospital charities can increase their visibility and engagement with the help of SPARK Connect and SPARK Fusion.
See the pervious blog How SPARK Fusion Surveys Help NHS Teams Listen & Improve, here.
Hospital charities play a crucial role in funding essential services, patient care enhancements, and vital research. However, reaching potential supporters and ensuring ongoing engagement can be a challenge. That’s where SPARK TSL steps in, offering innovative ways to connect charities with staff, patients, and visitors.
Enhancing Charity Visibility Through SPARK Fusion
SPARK Fusion, our powerful patient engagement platform, now includes a dedicated charity banner feature designed to keep hospital charities front and centre. This banner, displayed on the SPARK Fusion homepage, provides a valuable opportunity to raise awareness by featuring the charity’s logo, key messages, and a link for further information. Charities have the flexibility to choose whether they want to include a direct donation button or simply direct users to their website to learn more and explore ways to support their work.
Beyond the banner, SPARK Fusion also provides a dedicated charity tab, giving users a deeper understanding of the cause, upcoming fundraising events, and the real impact of the charity’s efforts. This ensures that patients and visitors are continuously informed about the charity’s mission without feeling pressured to donate.
SPARK Connect: Turning Guest WiFi into an Awareness Tool
With SPARK Connect, hospitals can transform their guest WiFi portals into strategic awareness platforms. Before users connect to the internet, they can be presented with messages about the charity, links to inspiring stories, and information on how they can get involved. This non-intrusive approach ensures that visitors and patients are informed about the charity’s work in a way that feels natural and engaging.
Additionally, charities can collect valuable user data (with consent) to tailor future campaigns and enhance engagement, ensuring their messaging reaches the right audience at the right time.
Real-World Success: Imperial Health Charity
One hospital charity already benefiting from SPARK TSL’s solutions is Imperial Health Charity. Through a collaboration with SPARK TSL, the charity’s presence has been fully integrated into SPARK Fusion, helping to drive increased awareness and support. By leveraging digital tools, Imperial Health Charity has expanded its supporter base and maximised opportunities to share its impact with the public.
The Future of Digital Charity Engagement
At SPARK TSL, we’re committed to making life better with connections that matter. By combining the power of SPARK Connect and SPARK Fusion, hospital charities can enhance their visibility, reach more potential supporters, and ultimately make a bigger impact.
If you’d like to explore how SPARK TSL can support your hospital charity, get in touch with our team today.
About the author
Rebecca O'Donovan
Becky is the Marketing Director at SPARK TSL, of whom she has worked for since 2012. She is responsible for high-level marketing strategy focusing on lead generation and aiding the vision of the business to ensure business growth.
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Healthcare Industry
Patient Experience
Hospital WiFi
