Matchmaking March: How SPARK Fusion Surveys Help NHS Teams Listen & Improve
2 minute read | 10/03/2025

Welcome to Matchmaking March! Each week, we tackle a different NHS challenge and pair it with a feature from SPARK Fusion® that offers a real solution. Think of it as digital matchmaking, but instead of dinner dates, we’re bringing together technology and healthcare pain points to create better outcomes for staff and patients.
This is the second match in our series. Last week, we explored how SPARK Fusion® facilitates surveys to address a key NHS pain point. You can catch up on the first match in the previous blog if you missed it.
This week, we’re looking at a fundamental challenge in healthcare: understanding what patients and staff really think. Hospitals constantly strive to improve experiences, but without a clear and efficient way to gather feedback, it’s like trying to fix a blindfolded problem. That’s where SPARK Fusion® surveys come in.
The Challenge: Feedback Fatigue and the Struggle to Listen
Gathering meaningful feedback is crucial in the NHS, whether it’s to improve patient care, measure staff wellbeing, or refine hospital services. But the reality is, traditional methods don’t always hit the mark. Paper-based surveys get lost, long forms feel like a chore, and by the time responses are collected and analysed, the moment for meaningful change has often passed.
For staff, this means feeling unheard, with concerns left unaddressed. Patients can be frustrated when their experiences and insights don’t seem to drive real change. Hospitals risk missing out on vital improvements that could enhance care, efficiency, and morale without a quick and efficient way to capture feedback.
The Match: SPARK Fusion® Surveys – Instant, Integrated, Insightful
SPARK Fusion®’s survey feature offers a modern, streamlined way to capture real-time feedback. Whether it’s a quick pulse check for staff morale or a targeted patient experience survey, our platform makes engaging people at the right moment easy.
Because it’s digital, patients can complete surveys on their devices while in the hospital - whether after an appointment, after a meal, or while waiting for discharge. For staff, it means a hassle-free way to share feedback without disrupting their already packed schedules.
Better still, the data doesn’t just sit in a spreadsheet waiting for someone to sift through it. Responses can be analysed quickly, giving hospital teams a live snapshot of trends, concerns, and opportunities for improvement. It’s about making feedback actionable - turning insights into real-world change.
Real-World Impact: Listening to Make Life Better
We’ve seen firsthand how quick and accessible surveys can make a difference. One hospital using SPARK Fusion® ran a staff wellbeing check-in survey that took under a minute to complete. Within days, they identified a common issue - staff felt there weren’t enough quiet spaces to recharge. By responding quickly, the hospital made adjustments, creating designated rest areas, and saw an immediate boost in staff morale.
For patients, it’s just as powerful. Another hospital used SPARK Fusion® to collect real-time feedback on meals. Instead of waiting weeks for responses, they spotted a common dietary issue in a matter of days and adjusted menus accordingly, improving satisfaction almost overnight.
Making the Perfect Match
Feedback is only helpful if it’s easy to collect and leads to meaningful action. By matching the NHS’s need for real-time insights with SPARK Fusion®’s survey capabilities, hospitals can make informed decisions that benefit both staff and patients.
Stay tuned for next week’s Matchmaking March challenge where we’ll tackle another common NHS pain point and pair it with a SPARK Fusion® solution that makes a difference.
About the author
Rebecca O'Donovan
Becky is the Marketing Director at SPARK TSL, of whom she has worked for since 2012. She is responsible for high-level marketing strategy focusing on lead generation and aiding the vision of the business to ensure business growth.
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