WiFi SPARK is delighted to announce partnership with Vista, a leading specialist in business-critical technology support and deployment within the retail, hospitality, entertainment, and healthcare sectors.
The two technology companies have partnered to deploy premium guest-access WiFi across a variety of trading locations.
Specialising in dynamic business environments, Vista supports over 120 of the UK’s largest retail, healthcare, hospitality and entertainment brands. Vista offers a range of technology support services including hardware maintenance, helpdesk, project services, IT managed services, and technology consultancy and procurement.
The feature-rich, innovative functionality of the SPARK® platform brings the two companies together and will offer a new and exciting solution for businesses that are looking for ways to target and engage with potential visitors in and around their stores. Vista and WiFi SPARK will work together to deliver businesses high-speed, secure connectivity within their store locations. The bespoke nature of the platform allows businesses to have complete control over the WiFi experience, whilst providing insightful data about visitor behaviours.
Matt O’Donovan, CEO at WiFi SPARK said “We were attracted to work with Vista as their culture and values are very closely aligned with ours. I was impressed with Vista’s extensive experience and their dedication to bringing innovative and high-quality IT services to their customers. Our public-access WiFi solution is second-to-none. We enable organisations to capture insights into visitors and passers-by that they simply can’t get elsewhere.
As the world realigns to a new version of what normal looks like, any organisations that have large volumes of people visiting are going to need to understand how their visitors are moving around their space, what proportion of the potential market they are capturing and how long people are dwelling for. We believe that Vista can help us to bring our solution to these organisations and together, we can be a real catalyst for change.”
James Pepper, CEO at Vista Retail Support, said “At Vista, we are always keen to recognise innovative solutions in the market that can deliver significant value for our customers. From the moment we engaged with WiFi SPARK, it was obvious that they had a remarkable product that would solve problems experienced by many of our customers within the retail, hospitality, healthcare and entertainment sectors. The SPARK® platform brings a really exciting opportunity for our customers, particularly for their marketing teams who can learn about the behaviour of their visitors, such as the passer-by-to-footfall conversion rates across their entire store estate, which can be really powerful.”
James adds “We are looking forward to the future opportunities this partnership will create. Since the high street re-opened, we have already seen the queues that many customers are having to wait in before they can enter a store. WiFi SPARK’s solution is an excellent way for these businesses to use this time to engage with their visitors and activate interest in the brand in a way that suits them. The solution has far-reaching benefits for businesses looking to leverage existing WiFi network architecture to enhance customer engagement, marketing and Loyalty.”
With the retail sector going through an unprecedented time, inevitable changes are on the horizon. The combined experience of both companies creates an exciting synergy that will set the digital foundations for the retail stores, shopping centres and high streets of the future.
NOTES TO EDITORS
WiFi SPARK www.wifispark.com
WiFi SPARK is the leading specialist in providing commercial WiFi solutions to large venues, from hospitals to shopping centres. Providing more than just WiFi, the SPARK® Platform is flexible and integrates seamlessly with existing systems such as Loyalty, CRM, CMS and Business Intelligence. With our managed service, we provide a branded and bespoke user experience for visitors, content filtering and 24/7 support.
Our platform helps you unlock the potential of your customer and visitors by offering you rich insights out of thin air. SPARK® gives you new intelligence about your venue to help you drive brand loyalty and enhance your business strategy.
Twitter: @wifispark
Vista www.vistasupport.com
Vista was established in 1995 and is the leading business-critical technology deployment and support business in the UK. Vista provides high quality, secure and cost-effective IT services internationally. Whilst UK based, Vista provides technology project and support services to organisations across 31 countries. Vista supports over 120 blue-chip brands, helping them to achieve their IT strategies across a diverse range of business sectors including retail, healthcare, entertainment, and hospitality.
Vista is a highly secure ISO 270001 and P2PE-attested business, that is frequently commended for its use of technological innovation in providing support services to its customers. Vista has evolved over 25 years to deliver IT managed services tailored to each customer, whatever the industry. Services include technology consultancy and procurement, hardware maintenance, helpdesk, project services and IMAC activity.
Twitter: @VistaRetail
About the author
Rebecca O'Donovan
Becky is the Marketing Director at SPARK TSL, of whom she has worked for since 2012. She is responsible for high-level marketing strategy focusing on lead generation and aiding the vision of the business to ensure business growth.
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